Matthew Hooks is the Co-Founder of Appyness. A veteran of the Digital Marketing scene here in Austin, Matt handles the management of our day-to-day business operations at Appyness. In addition, Matt is also an expert in tracking and analysis, conversion rate optimization, and site flows, and often works directly with Appyness clients to ensure that their objectives are being met.

Where are you originally from? I am from Austin, TX. As native Austinites, both Glenn and I sometimes feel like unicorns, since so many people we meet around this city are imports.

What is your professional background? I put my advertising degree from UT Austin to work as a Search Engine Optimization Specialist and have continued to pick up skills in digital marketing. I love this line of work because of how trackable efforts are and because it is always evolving.

What are some of your passions and hobbies, outside of marketing? I’m a big fan of being outdoors...unless it’s hot. My hobbies include taking photos, biking and hiking.

Why did you join the Appyness team? Joining the Appyness team provided an opportunity to join with a really talented group of individuals to help fill a glaring need in the marketplace.

What is your favorite sports team? My favorite sports team is the San Antonio Spurs - GO SPURS GO! Three years ago, me, my wife Thy, and Glenn were actually at Game 5 in San Antonio, to witness the Spurs win it all!

Do you have any pets? A super friendly Boston Terrier / Boxer mix named Jaws.

What is your favorite movie? It’s definitely silly but my answer is still the same as it was way back in 1993. Mrs. Doubtfire. I still find it funny and clever. Robin Williams is gone far too soon.