"Why did you create Appyness?"

I get this question all the time while talking with new or existing clients.  There’s no simple answer - but what I can say is that I saw the need for a full-service app marketing agency that focused on the bigger picture (not just getting X amount of downloads), and I had the talent, as well as partners, that I felt like we could turn this need into a reality.  I wanted to create a mobile-focused agency that also offered SEM services to not only apps, but also other clients as well (usually its the other way around).